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Channel: The Bottom Line
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Club House: Spicing up sales

Although the Club House line of One Step Seasonings was experiencing strong sales growth, consumers were having trouble finding new ways to use the spices in their cooking, leading to less use of the...

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World's Best Cat Litter increases distribution

When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product...

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Redi-Measure brown sugar

By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.

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Urban Fruit

Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.

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Preserve

Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 

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Muscle Milk

To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand. 

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Tequila Rose

In May, McCormick Distilling began transitioning its Tequila Rose flavored cream liqueur and tequila brands from glass bottles to plastic.

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Hovis

When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.

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REDD'S

To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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Beringer Vineyards

Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at...

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Balance Water

An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.

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Debbie & Andrew's

To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 

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Stonemill Kitchens

Despite Stonemill Kitchens' premium quality, the artisan dips brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine...

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Seattle's Best Coffee

Less than a year after the Starbucks-owned brand radically simplified the category with its ‘level system’ redesign, Seattle's Best Coffee is reporting good results.

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How do you evaluate design concepts?

Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.

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FRS Healthy Energy

The redesign that clinched a deal with Pepsi.

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The Bottom Line

Despite the popularity of fruit smoothies, Froosh, a Nordic pure fruit smoothie brand, was fading fast.

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Britain's Oldest Wine and Spirit Merchant

Britain’s oldest wine and spirit merchant, and supplier to the Queen, recently turned to the brand identity firm Brandhouse.

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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.

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The Bottom Line

For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.

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Bottom Line

In 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England.

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The Bottom Line

Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.

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The Bottom Line

In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be...

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Shock Top's Bottom Line

Shock Top, a traditional Belgian-style wheat ale, originated in 2006 under the name Spring Heat Spiced Wheat.

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